Here is a guerrilla installment both Jono and I did. It was really fun to do!
Develop an unconventional anti-smoking message with a unique, attention grabbing placement.
Target people in public toilets, to catch them alone and in an undistracted moment. Repurpose a common object with a cigarette pack motif, using typical tobacco industry imagery, and co-opt the gesture of throwing things away.
People noticed, lingered on the visual and internalised the anti-smoking message