The evolution of logo designing could be traced back to the Ancient Greece, when the rulers and their dynasties used to use cipher as a monogram in their coins. However, the modern logo designing dates back to the early days of the Renaissance, around the 13th Century. Goldsmiths, masons, paper makers, and potters, were among the first trades people to use marks-pressings into gold, chiseled symbols, watermarks on paper, and simple thumb-prints on pottery.
Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. However, only a few of the thousands of ideograms people see are recognized without a name.
Let’s look at the history and evolution of the well known logo designs. If you are a logo designer, I bet you will learn a lot from their mistakes, and a long path of improvements until they’ve reached the final design. If you are just an ordinary mortal – don’t worry, this will be at least very entertaining for you.