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Project Re-brief by Google

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In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. Link to Google's Project ReBrief site

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Mazda: Defy Convention

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Masahiro Moro, one of Mazda's executives, gives a heartfelt talk about a secret that the city of Hiroshima and his company share -- following conventional wisdom does not guarantee success. In fact, for a small company or a city facing incredible hardship, success comes from to defying popular opinion and following your vision without giving up.

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British Airways: The Race

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Really funny and inventive ad by British Airways for the 2012 London Olympic Games. Some suitcases from Usa, Uk, Japan, Brazil and South Africa put up a fantastic race to get to their destination as soon as possible.

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GE Future Folklore: Water, Fireflies

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These guys have done it again...pretty epic, this one. Advertising Agency: TBWA TEQUILA Shanghai, China Creative Directors: Chien Hwang, Lincoln Damen, Dwayne Koh Art Directors: Hank Huang, Yu Yong Copywriter: Haiyang Yu Illustrator: I Love Dust Production Company: B&A Reps Asia General Manager: Scarlett Lok Agency Producer: Allen Chen Account Director / Senior Account Executive: Scarlett Lok Account Executive / Manager: Angela Xu Media Agency: Starcom Media Team: Sarika Tulsyan, Stella Jamie Lui, Ivy Wu

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