Sony playstation – We are all players


This is a strange ad for Sony playstation. In my opinion, the tone and speed seems a little off for it’s brand and product but it has good insight. Makes you think…maybe thats what Sony was after.


Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquín Espagnol, Ariel Serkin
Art Director: Matías Lafalla, Ammiel Fazzari
Copywriter: Ramiro Gamallo, Matias Eusebi
Agency Producer: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe /Irene Nuñez Palma
Post production Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser’s Supervisors: Mark Stanley, Rossanna Schach




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