Tag: advertising

  • Great compilation of Augmented Reality: the future of digital media

    Great compilation of Augmented Reality: the future of digital media

    Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment…