{"id":4375,"date":"2012-03-26T05:43:17","date_gmt":"2012-03-26T05:43:17","guid":{"rendered":"http:\/\/www.edwinkua.com\/?p=4375"},"modified":"2012-03-26T05:43:17","modified_gmt":"2012-03-26T05:43:17","slug":"dump-the-durries","status":"publish","type":"post","link":"https:\/\/www.edwinkua.com\/?p=4375","title":{"rendered":"Dump the Durries"},"content":{"rendered":"<p>Here is a guerrilla installment both Jono and I did. It was really fun to do!<\/p>\n<p>THE MISSION<br \/>\nDevelop an unconventional anti-smoking message with a unique, attention grabbing placement.<\/p>\n<p>THE IDEA<br \/>\nTarget people in public toilets, to catch them alone and in an undistracted moment. Repurpose a common object with a cigarette pack motif, using typical tobacco industry imagery, and co-opt the gesture of throwing things away.<\/p>\n<p>THE RESULT<br \/>\nPeople noticed, lingered on the visual and internalised the anti-smoking message<\/p>\n<p><iframe loading=\"lazy\" width=\"480\" height=\"285\" src=\"http:\/\/www.youtube.com\/embed\/vhqPOkKEuPE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/www.edwinkua.com\/wp-content\/uploads\/2012\/03\/durries.jpg\"><img decoding=\"async\" title=\"4\" src=\"http:\/\/www.edwinkua.com\/wp-content\/uploads\/2012\/03\/durries.jpg\" alt=\"\" width=\"480\" \/><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"edodity\"><\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><br \/>\n<a name=\"fb_share\"><\/a><br \/>\n<script src=\"http:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" \n        type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a guerrilla installment both Jono and I did. It was really fun to do! THE MISSION Develop an unconventional anti-smoking message with a unique, attention grabbing placement. THE IDEA Target people in public toilets, to catch them alone and in an undistracted moment. Repurpose a common object with a cigarette pack motif, using [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,35,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/4375"}],"collection":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4375"}],"version-history":[{"count":1,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/4375\/revisions"}],"predecessor-version":[{"id":4378,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/4375\/revisions\/4378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/media\/4377"}],"wp:attachment":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}