{"id":2978,"date":"2011-10-12T22:41:03","date_gmt":"2011-10-12T22:41:03","guid":{"rendered":"http:\/\/www.edwinkua.com\/?p=2978"},"modified":"2011-10-12T22:42:00","modified_gmt":"2011-10-12T22:42:00","slug":"bing-decode-jay-z-case-study","status":"publish","type":"post","link":"https:\/\/www.edwinkua.com\/?p=2978","title":{"rendered":"Bing | Decode Jay-Z Case Study"},"content":{"rendered":"<p>I know&#8230;i know&#8230;i&#8217;m not the first to post this up, but this campaign is simply too good. I got to have this up on my blog. So here goes. An incredible amount of work was produced for Bing with the Jay-Z campaign.<br \/>\nBing launched in 2009 into a market dominated by Google. Bing needed to increase usage and position itself as a modern choice. A younger target is key to growing Bing\u2019s market share but how are they going spread the word?<br \/>\n<a href=\"http:\/\/www.edwinkua.com\/wp-content\/uploads\/2011\/10\/bing.jpg\"><img decoding=\"async\" title=\"4\" src=\"http:\/\/www.edwinkua.com\/wp-content\/uploads\/2011\/10\/bing.jpg\" alt=\"\" width=\"450\" \/><\/a><\/p>\n<p>Case study video below:<\/p>\n<p><iframe loading=\"lazy\" width=\"480\" height=\"285\" src=\"http:\/\/www.youtube.com\/embed\/XNic4wf8AYg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-via=\"edodity\"><\/a><script type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><br \/>\n<a name=\"fb_share\"><\/a><br \/>\n<script src=\"http:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" \n        type=\"text\/javascript\">\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know&#8230;i know&#8230;i&#8217;m not the first to post this up, but this campaign is simply too good. I got to have this up on my blog. So here goes. An incredible amount of work was produced for Bing with the Jay-Z campaign. Bing launched in 2009 into a market dominated by Google. Bing needed to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,35],"tags":[210,212,213,211],"_links":{"self":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/2978"}],"collection":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2978"}],"version-history":[{"count":2,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/2978\/revisions"}],"predecessor-version":[{"id":2982,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/posts\/2978\/revisions\/2982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=\/wp\/v2\/media\/2980"}],"wp:attachment":[{"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edwinkua.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}